Lucadou Coaching
Website
lucadou coaching is an online caoching & personal training brand founded by a coach with over a decade in the industry — starting in group fitness in 2014, moving through personal training, and eventually managing one of the busiest gyms in australia. after helping thousands of people transform in person, the founder was ready to take the brand online and coach one-on-one, wherever clients lived.
Client:
Aidan Lucadou-Wells
Role:
Full Web Design & Development / UX UI Design
Year:
2026
Explore the full story –
Challenge
the brand had deep real-world credibility but no digital presence to match. everything that made the coaching work — the personal attention, the accountability, the founder's story — lived on a gym floor, not a website. the challenge was translating years of in-person trust into an online experience that felt just as personal, while positioning the brand for a relaunch as a fully online coaching service.
Objective
design and build a clean, editorial website that captured the founder's story and made online one-on-one coaching feel accessible from anywhere. the site needed to communicate credibility, drive enquiries for the relaunch, and present the services — check-ins, custom programs, 24/7 support, and 100% online delivery — in a way that felt premium rather than salesy.
Results
a polished, conversion-focused website that gave lucadou coaching a digital home worthy of its reputation — clarifying the offer, showcasing the founder's journey, and setting the brand up for a confident online relaunch. Built a full light and dark mode into the site, letting visitors switch to whichever feels easier on their eyes. beyond the polish, it reflects the brand's core promise — coaching that adapts to you. the palette was tuned so the signature green stays vibrant and the editorial layout stays crisp in both modes, with no loss of contrast or readability.
