CERAMICS SHOP
Wonky Mug Club
Client
Wonky Mug Club (concept)
Service
Website
Platform
Framer
Package
Plus
See it live
The brief
Wonky Mug Club is a made-up pottery studio: two potters in a garage, a kiln named Kevin, and mugs that lean on purpose. The brief was to take the cheeky, retro energy of a quirky indie brand and build a full online shop that feels handmade rather than templated.
This is a design concept. The studio, people, products, prices and workshop dates are invented, and the product photos are stock.
What I built
The signature is the Wobble Scale. Every piece is rated from 1 (barely) to 5 (is this a vase?), shown as wobble dots on each product card and explained on its own page with a little mug icon that tilts further at each level.
The site runs on a Products CMS with 11 pieces, each with its own product page, specs and SEO title. Around it sit a story page with a timeline and the four-step making process, a workshops page with bookable dates, a visit page with a working contact form, a Seconds Bin signup and a custom 404.
Cream, cobalt and terracotta with one condensed display font, fanned polaroids, hard offset shadows and a floating pill nav carry the brand. Built in Framer with a shared nav and footer, responsive across desktop, tablet and phone, with page titles and descriptions, alt text, a social card and favicon set up.
In their words
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