MARKETING AGENCY
House of Eight Launch Page
Client
House of Eight
Service
Website
Platform
Framer
Package
Pro
See it live
The brief
House of Eight is a brand and growth agency for female founders, led by Rachel de Kalbermatten. The full site was still being built, but the brand was ready to start talking. The brief was a page to hold houseofeight.io before launch: set the tone, say exactly who it's for, and start building a list of founders to email on launch day.
What I built
One screen, one message, one action. The distressed House of Eight wordmark and its orbit ring sit in the centre, over a deep blue and black gradient with soft blurred light behind it for depth. Underneath sits a single line of positioning, then "Join the list" with a short promise of what subscribers get.
The signup feeds straight into House of Eight's email platform, so every founder who joined was already on the list the day the full site went live. It was built in the same Framer project as the full site, so launch day was a swap of the home page rather than a rebuild.
In their words
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